New Company Owns and/or Operates Nearly 4000 Digital Screens Across 28 States within Independent Grocers and Supermarket Chains by End of 2024; Expected to Double in 2025
Little Falls, NJ - September 12, 2024 - Retail Fluent, Inc., a leading retail innovation, design, and decor firm, today announced that Retail Fluent Media Network(RFMN), the company’s turnkey retail media and adtech platform offering, will operate as its own business entity due to strong demand and ongoing growth. The new venture will own and/or operate nearly 4000 digital screens across 28 states by the end of 2024 with plans to more than double by the end of 2025.
RFMN focuses on providing turnkey retail media and adtech solutions for today’s independent grocers, specialty supermarkets, mid- and large supermarket chains as well as select convenience and other retail outlets. The company provides a complete solution from installation, programmatic ad sales and content management to promo planning, static and dynamic ad support and reporting. A distinction that separates RFMN from others is its unique revenue-sharing model and state-of-the-art, high-fidelity digital screens installed at the front of retail chains as customers enter a retailer.
“We’re thrilled that our retail partners and advertisers have already realized tremendous value from our ever-expanding ad network. We have strategic plans to continue expanding our footprint and capabilities, providing a net new revenue stream for retailers,” stated Joni Elmore, Chief Commercial Officer at Retail Fluent Media Network. “Retail Fluent Media Network helps reduce traditional paper and poster waste and modernize their location with more dynamic, timely promotions while at the same time providing advertisers, predominantly CPG brands, to reach new customers in the most sought-after DMAs.”
RFMN’s out-of-home (OOH) ad model utilizes LCD and LED vibrant screens, driving more attention and eyeballs to static or video advertisements. Ad display panels are placed in retail front windows where customers and pedestrians can easily see them. RFMN’s expanding media network already delivers over 50M impressions weekly and over 200M monthly to its ad partners. To partner, advertise or learn more, visit www.retailfluent.com/digitalsignage.
About Retail Fluent Media Network
Retail Fluent Media Network is a leading retail media and ad tech company for independent grocers, mid- to large-scale chain supermarkets and convenience stores. The company’s digital out-of-home (DOOH) model utilizes ultra-bright LCD and LED screens proven to attract attention to static or video advertisements. Beneficial for both grocers and CPG brands, RFMN’s expanding network already delivers over 50 million impressions weekly and over 200 million monthly to its advertising partners. To partner, advertise, or learn more, visit https://www.retailfluentmedia.com.
Media Contact
Steve Solomon
Fastlane on behalf of RFMN